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  • Brand
    • Awakened Giants
    • Brand Moves
    • Launch Analysis
    • Made in Africa
    • Rebrands & Repositioning
    • Campaign Review
  • Culture
    • Creator Economy
    • Film & Storytelling
    • Internet Culture
    • Music & Marketing
  • The Brief
    • Appointments & Moves
    • Daily Brief
    • Deals & Partnerships
    • Launches
    • Regulation & Industry
    • Results & Earnings
  • Future
    • AI & Marketing
    • Attention Economy
    • Creator Infrastructure
    • Martech
    • Media Evolution
  • Intelligence
    • Ad Spend & Media
    • Brand Ratings
    • Consumer Behaviour
    • Data & Reports
    • Market Watch
    • The Playbook
  • Opinion
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163 posts
  • The Brief

Coca-Cola Is Selling Nostalgia While Testing What Consumers Want Next

byxcentrique news
October 8, 2026
  • The Brief

X Lift Makes Ads Easy to Launch, Not to Win

byxcentrique news
October 8, 2026
  • The Brief

Femi Adebayo Launches Euphoria 360 Hub in Lagos

byxcentrique news
October 8, 2026
  • Brand Moves
  • The Brief

Peak Milk Closes Back-to-School Campaign With a Day of Games at the National Theatre

byxcentrique news
October 7, 2026
  • Opinion
  • The Brief

Airtel’s “Extra Mile” Message Only Means Something If the Network Backs It Up

byxcentrique news
October 7, 2026
  • Brand Moves

Paramount Completes $110 Billion Warner Bros. Discovery Deal to Create Skydance

byxcentrique news
October 7, 2026
  • Made in Nigeria
  • The Brief

Unilever Nigeria Renews 30-Year Scholarship Scheme for Employees’ Children

byxcentrique news
October 6, 2026
  • The Brief

inDrive’s ₦132 Million Driver Campaign Is a Retention Strategy, Not Just a Reward

byxcentrique news
October 6, 2026
  • The Brief

Temi Nkem Wins Big Brother Naija Season 11 With ₦160 Million Prize

byxcentrique news
October 6, 2026
  • Opinion

Golden Penny’s CSR Award Raises a Question Nigerian Marketing Keeps Avoiding

byxcentrique news
October 5, 2026
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