WHO WE ARE

We're the intelligence layer behind Africa's biggest brand decisions.

Xcentrique News is the media and publications division of Xcentrique Media,
examining the decisions, ideas, and market movements

Our Vision

To become Africa’s most influential source of marketing, brand, business, and communications intelligence, shaping how the people who move markets understand the world around them.

Our Mission

To deliver bold, intelligent, and commercially relevant reporting that helps marketers, business leaders, and communications professionals understand the decisions, trends, and market shifts shaping brands, businesses, culture, and reputation.
What We Cover
  • Marketing, brands, and advertising campaigns
  • Business decisions and market movements
  • Emerging technologies and industry developments
  • Cultural shifts shaping how markets operate. Our perspective is African, our outlook is global.

More About Our
Service.

We write for marketing directors, brand managers, agency leaders, communications professionals, founders, and business leaders who are making decisions that shape brands, markets, and culture. 

Our coverage sits at the intersection of marketing, business, brands, and culture, we look beyond what happened to understand why it happened, what it means, and what decision-makers should watch next.

OUR SERVICES

Xcentrique News combines editorial intelligence with strategic communications services for organisations that want to understand markets, shape conversations, and build influence.